Dmitry Dragilev, Founder of Criminally Prolific
Ryan Gum, Founder of Attach
Anand Srinivasan, Founder of LeadJoint
Bram Warshafsky, 5Crowd
I completely understand.
❶ Just want to make sure they’re covering all the bases to help your website convert more visitors into paying customers:
❷ Are they conducting user interviews?
This is key to understanding what value users get out of your website in their own words. Their answers may surprise you! Clients I worked with were able to 3-5x their signups and trial upgrades after revising their copy around the truths customers revealed during these discovery calls.
Are they using video captures and heapmaps?
It's important to see how visitors and users navigate through every page: where they linger, where they drop off, where they click. Then you can strategically arrange, add or remove page elements to stem dropoffs and nudge more people into completing important actions.
If this sounds interesting, I'm happy to do a free audit of your website to point out if there is anything else you can change to provide a major conversion lift.
❷ List 2-3 features that differentiate your product from the one they’re currently using. This may renew their interest in continuing the conversation to see if you may be able to deliver better results for them.
❸ Explain how you helped a similar company and make them feel welcome to ask questions related to your expertise and what your product does to further rekindle their interest in learning more about how you can help them.
When it comes to qualifying leads, you run through a 15-point checklist. When it comes to preparing contracts, you tweak a standard template. When it comes to actually talking with your prospects ... but they're fleshy feely human beings!
By following a system for this, I don’t mean scripting your interactions with prospects down to [insert joke here] and [list your product benefits here].
I mean following approaches that have been proven to advance the sale in your situation.
An approach like it's more effective to get an overdue invoice paid by sending a robospeak boilerplate email from firstname.lastname@example.org. This way, the other side doesn’t feel like you’re personally judging or guilt tripping them.
Art of Sales templates are proven approaches in action. Using prewritten word-by-word examples, it shows you not only what approach works in your sale situation, but the nuance and flow of how to say it.
Beyond being able to apply a proven approach to your sales situation, templates also save tons of time. Time that could be spent following up with other prospects. Or taking a well-deserved break on Youtube.
With email templates for every stage of the sale at your fingertips, all you have to do is pull up the one for your situation. The psychology explanations of key phrases help you easily personalize it for your prospect.
Templates also keep your responses to your prospects consistent and free from the whims of emotions and your hunger level.
The sales process can be a game of poker. It's easy for emotions and fears to trip you up. Which is why 70% of salespeople give up after they don't get a reply to their first email. You don't have to be one of them!
By sticking to a system, you stop acting on those pesky “But I need to hit my quota” and “What if I annoy them” and “What if they reject me” thoughts.
Prospect stopped replying? Instead of not following up because you’re afraid they don’t want to hear from you again, follow the system. Pull up a follow up template, quickly personalize it and click send.
Just finished your sales / demo presentation? Instead of leaking strong emotions like overeagerness to close the deal into your email recap, follow the system. Pull up a post-presentation template, personalize it as needed and click send.
Consistent proven actions getting consistent results.
Ready to tap into the experiences of hundreds of other salespeople at every key sales stage? Join Art of Sales today.
Art of Sales shares proven email templates primarily for B2B service businesses. The templates are word-by-word examples that show you exactly what to say in every key sales stage from making the initial cold introduction to overcoming price objections.
The 40+ email templates focus on selling B2B freelance, consulting or agency services.
If you are not satisfied with Art of Sales system, let us know within 30 days of your purchase and we'll refund 100% of your money.
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