Dmitry Dragilev, Founder of Criminally Prolific
Ryan Gum, Founder of Attach
Anand Srinivasan, Founder of LeadJoint
Ali Mirza, President of Rose Garden Consulting
I completely understand.
❶ Just want to make sure they’re covering all the bases to help your website convert more visitors into paying customers:
❷ Are they conducting user interviews?
This is key to understanding what value users get out of your website in their own words. Their answers may surprise you! Clients I worked with were able to 3-5x their signups and trial upgrades after revising their copy around the truths customers revealed during these discovery calls.
Are they using video captures and heapmaps?
It's important to see how visitors and users navigate through every page: where they linger, where they drop off, where they click. Then you can strategically arrange, add or remove page elements to stem dropoffs and nudge more people into completing important actions.
If this sounds interesting, I'm happy to do a free audit of your website to point out if there is anything else you can change to provide a major conversion lift.
❷ List 2-3 features that differentiate your product from the one they’re currently using. This may renew their interest in continuing the conversation to see if you may be able to deliver better results for them.
❸ Explain how you helped a similar company and make them feel welcome to ask questions related to your expertise and what your product does to further rekindle their interest in learning more about how you can help them.
When it comes to qualifying leads, you run through a 15-point checklist. When it comes to preparing contracts, you tweak a standard template. When it comes to actually talking with your prospects ... but they're fleshy feely human beings!
By following a system for this, I don’t mean scripting your interactions with prospects down to [insert joke here] and [list your product benefits here].
I mean following approaches that have been proven to advance the sale in your situation.
An approach such as offering to review what a prospect's existing provider is doing for them just in case they're missing something to overcome the objection 'I'm working with someone else'.
Beyond being able to apply a proven approach to your sales situation, templates also save you tons of time. Time that could be spent following up with other prospects. Or taking a well-deserved break on Youtube. ;)
The sales process to get new customers can be a game of poker. It's easy for emotions and fears to trip you up. Which is why 70% of people give up after they don't get a reply to their first email. You don't have to be one of them!
By sticking to a system, you stop acting on those pesky “What if I annoy them” and “What if they reject me” thoughts.
Prospect stopped replying? Instead of not following up because you’re afraid they don’t want to hear from you again, follow the system. Pull up a follow up template, quickly personalize it and click send.
Just finished presenting a proposal to a prospect? Instead of leaking strong emotions like overeagerness to get hired, follow the system. Pull up a post-presentation template, quickly personalize it and click send.
Consistent actions to get consistent results.
Ready to stop worrying about dry spells? Join Art of Sales today.
Art of Sales shares proven email templates for freelancers, agencies and businesses who provide B2B services. The templates are word-by-word examples that show you exactly what to say in every key sales stage from making the initial cold introduction to overcoming price objections.
The 40+ email templates focus on selling B2B freelance, consulting or agency services.
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The free Art of Emails templates show you the most effective approach for very specific situations such as following up or pitching to the press. The example personas and scenarios these templates use vary from selling B2B services to selling physical products.
Art of Sales is a comprehensive sales system created specifically for entrepreneurs and agencies who sell B2B services. Its templates show you the most effective approach for every key stage in the sales process. From cold emailing leads to following up to overcoming objections.